Explore is excited to announce that Drift Cycle Bike Share is launching for the 2025 season in the city of La Crosse, Wisconsin on April 23, 2025 at 4:30pm at the Western Technical Drift Station. Drift’s 4th year saw tremendous growth with more registered users and total rides than the previous year, covering 12,994+ miles, 675,678+ calories, and 11,694 pounds of CO2 offset. Through 2024, Drift Cycle was also able to host 79 programs, demos, and events in the La Crosse area.
The success from 2024 has led to more than 20 new bikes, a new website and app, and 5 new stations in progress. They would like to thank their sponsors for their continued support throughout 2024 who have made these successes possible. Drift is also excited to announce that starting in April, they will have a new full-time Manager to oversee the program, part-time staff, and operations.
The new app will provide a smoother bike rental experience and has better promotion and marketing features. This will join the improvements made in previous years such as allowing payments with Google Pay and Apple Pay, multi-rentals up to 4 bikes per user, and membership plans increasing to unlimited 1 hour rides. A bike ride and demo to see the improvements and fleet first hand with the committee, sponsors, and media is scheduled for April 23th at 4:30pm at the Western Technical Drift Station.
A limited number of additional bikes are available for order right now, so contact Drift if your business, organization, or institution is interested in sponsoring bikes or a station. Additional support will help Drift with community efforts to improve the infrastructure for bicyclists and pedestrians, provide a healthy and sustainable alternative public form of transportation for more areas of need in this community, and get people out biking to explore our beautiful area. Future planned phases hope to serve additional sponsors and rider demand so that someday 150+ bikes may be widely available throughout the La Crosse area and region.
The bike share will provide a new transportation option for residents and tourists with affordable memberships of either $7.50 for 3 days, $10 per month, $25 per season, or $50 per year for unlimited 60 minute rides. There is also an option to pay-per-ride, without a membership, for $1 per 30 minutes. Staff and students of sponsors who register with their organization email receive 50% rentals.
Users are able to rent up to 4 bikes at a time from one account, ideal for families and small groups. New users get a free 60-minute ride, compliments of the sponsors, by entering the promo code 57WLZ7 upon their first sign-up. Keep an eye out for the orange racks and bikes that say “Drift Cycle” around town. The bikes, racks, and signs are already being installed for this year and the system will be available in limited locations for beta testing and fine-tuning of the system throughout April.
Learn more at www.driftlax.org.
